With over $100BN in the bank right now Apple AAPL -0.2% is doing what it does best: fighting for independence. For years the Cupertino...
With over $100BN in the bank right now Apple AAPL -0.2%
is doing what it does best: fighting for independence. For years the
Cupertino-based company has battled to secure its own exclusive hardware
deals, software patents and proactively do away with dependence on key
rivals.
Perhaps the most famous instance of this is Apple Maps, which (jokes aside) was designed purely to stop Apple being beholden to Google GOOGL -0.06%. Well now Apple looks set to kick another key Google service to the curb…
Goodbye Google Now
According to 9to5Mac (which has been on a roll), next week Apple will unveil ‘Proactive’ as a key new service built into iOS 9. Proactive will aggregate information across Siri, Contacts, Calendar, Passbook, and third-party apps to create contextually aware information.
Read more – Massive iPhone 6S Leak Reveals 11 New Features
9to5Mac gives the following examples:
“If a user has a flight listed in her Calendar application and a
boarding pass stored in Passbook, a bubble within the new Proactive
screen will appear around flight time to provide quick access to the
boarding pass. If a user has a calendar appointment coming up, a map
view could appear with an estimated arrival time, directions, and a time
to leave indicator based on traffic.”
If this sounds familiar, it should. This is Google Now.
Since its introduction in 2012, the contextual data of Google Now has
quickly become a cornerstone of Android. Its importance can be seen due
to the fact Android Lollipop introduced a dedicated Google Now page to
the left of the homescreen and its own dedicated gesture (swipe up from
off the bottom of the screen) to instantly access it from any location.
Taking it even further, Google Now is also the foundation for the entire Android Wear platform.
Perhaps more to the point, however, Google has also started pushing Google Now on iOS as a key part of its Google iOS app ecosystem. Google apps have also become increasingly interlinked (eg Chrome can be the default browser from results in the Google Search app or Google Maps) which has given Google Now more prominence.
Perhaps the most famous instance of this is Apple Maps, which (jokes aside) was designed purely to stop Apple being beholden to Google GOOGL -0.06%. Well now Apple looks set to kick another key Google service to the curb…Goodbye Google Now
According to 9to5Mac (which has been on a roll), next week Apple will unveil ‘Proactive’ as a key new service built into iOS 9. Proactive will aggregate information across Siri, Contacts, Calendar, Passbook, and third-party apps to create contextually aware information.
Cue – bought by Apple in 2013. Image credit: 9to5Mac
9to5Mac gives the following examples:
If this sounds familiar, it should. This is Google Now.
Google Now
Taking it even further, Google Now is also the foundation for the entire Android Wear platform.
Perhaps more to the point, however, Google has also started pushing Google Now on iOS as a key part of its Google iOS app ecosystem. Google apps have also become increasingly interlinked (eg Chrome can be the default browser from results in the Google Search app or Google Maps) which has given Google Now more prominence.
Consequently it should
surprise no-one that Apple saw this coming. It bought third party Google
Now clone Cue in 2013 and now it appears time to bake that
functionality into iOS 9.
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