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7 ways of Great Blog Posts 1. Actionable - Whether they found the blog post through a search engine , an email, or a social network s...

7 ways of Great Blog Posts

1. Actionable - Whether they found the blog post through a search engine , an email, or a social network share, the core reason people click through to an article is to solve a problem. What makes people share a post with others is the actionable insight it provides to solve a problem. Provide clear takeaways and actionable steps in blog posts to ensure your idea resonates with readers.

2. Combined Relevance - Metaphors are a timeless storytelling element. Don't leave metaphors to novelists. They should be an active part of blog posts. Comparing two seemingly different things and drawing connections between them is a valuable way to combine relevance and generate more intense interest in a subject.

3. Urgent - Journalists write articles based on who, what, when, why, and how. As a blogger, answering the "why" isn't enough. Instead, it is critical to answer "why now?" The web is flooded with content. Content that is urgent and timely wins in the race for attention.

4. Visual - Making a blog post visual doesn't mean filling it with images and videos (not that video and images aren't important in blog posts). However, they aren't the only ways to make a blog post visual . Use section headers, numbers, bullets, and other text elements to make it easy for readers to understand your idea quickly.

5. Solution-Based - As we said earlier in this post, on the web, people are looking for solutions. Products aren't solutions. They are part of a solution. Don't cram a blog post full of product content. Instead, provide educational content that runs parallel to your product offering.

6. Entertaining - Informative doesn't mean boring. Just because you sell sheet metal, doesn't mean your business blog can't also be entertaining. Have your shop crew make some fun and timely creations out of sheet metal and post an image or video of each new creation. Have someone outside your company review your blog post to check for entertainment.

7. Definitive - Great blog posts aren't meek or subtle. They are clear, direct, and definitive. Take a stand, make strong word choices, and don't waver on your advice. Be the expert on your topic.